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The people who could buy you, but don't. Few brands are loved, few have strong consumer preferences, fewer are rejected automatically, and even fewer are continuously re-purchased. The majority of consumers are ambivalent, even to the brands they regularly buy. We call them maybe customers.
There is a huge of volume of maybes out there, potentially two or three times the number of people who do buy your brand or product or service! They are likely to recognise or know you and some may even have considered or bought you. And they don't reject you - if they said no it's likely to be for the smallest of reasons.
As a marketing agency, Flip grows client's brands and businesses by converting maybes to yeses, and making those who say yes, say yes more often.
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