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Maybe customers are not loyal. Yes customers aren't usually loyal either - 75% of people who didn't re-purchase were either happy or very "happy with their previous brand". Both these groups need to be provoked to act.
Flip is a marketing agency that focuses on what will incite customers to act. We understand what stirs them to specify a brand. We use hard product truths, we create strong brand beliefs, leapfrogging the effect of competitor brands, and we engender real passions or decisive urges.
We do this by blending the old fashioned rational hard sell with the strongly emotional hard sell; and we sell hard at the pivotal moments when people say yes in the buying process. This way we make maybe customers actively select brands, products or services and keep the loyal customers loyal.
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