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For many buying is a chore or a mechanical process and there's an over-reliance on the effectiveness of brands to influence customers as they buy.
We create profitable experiences of brands products or services as people buy which differentiate them from competitors.
There are hundreds of direct and indirect influencers on a purchase decision. Flip identifies the critical moments that most powerfully effect people's decision to buy - the turning points. And we concentrate on inciting potential customers at these turning points - creating profitable experiences of brands, products or services that turn a maybe into a yes..
And these experiences are profitable for clients because we can focus marcomms budgets at the places where they will have greatest impact on sales and not spread the marketing budget too thinly.
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