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CSF
IT MARKETING
IDENTITY / ADVERTISING / DIRECT MARKETING |
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INCREASE BRAND AWARENEWSS AND RE-POSITION CSF AS AN INDEPENDENT, CONSULTANCY-LED ORGANISATION.
NO MAYBES
CSF are a leading supplier of complete IT solutions, ranging from initial consultation through to implementation and support. They service medium/large companies and public sector concerns. CSF were solid at turning Maybe IT Managers to a yes, but
were struggling to make the higher value sales to the IT Directors - who were driven
by the need to reduce cost, increase shareholder value, and, remain in control.
INCITEMENT
The strategy was to imbue CSF with 'thought leadership' status. And the insight that IT Managers and IT Directors are looking for suppliers that give them complete confidence formed the basis to incite them - by asserting that "You can rely on our expertise to deliver"
PROFITABLE EXPERIENCES
We identified a complete communications plan that would enable us to incite the target audiences about CSF at every conceivable touch point they could have with the brand.
EFFECT RESULTS
Web site hits increased by 320% to 140,000 after the first 2 months. Page views increased by 250%. And the portal achieved a monthly run rate of 150,000.
1,300 guides were requested in the first 5 months, and then leveled out at 50 per week.
A 50% increase in awareness amongst Resellers of Microsoft as a strong business partner.
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