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MIRCOSOFT
IT MARKETING
ADVERTISING |
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CREATE STRONGER RELATIONSHIPS BETWEEN THE RESELLER CHANNEL AND MICROSOFT
NO MAYBES
A major blockage to turn maybes to yeses was the Reseller distribution channel. Creating greater awareness of the wealth of business development resources,
marketing tools and software training programmes would build a stronger relationship, and stimulate more sales to maybes (both businesses & individuals).
INCITEMENT
We incited the Reseller channel emotionally by playing back their prejudices about Microsoft being a poor partners, and by identifying the hard, rational, commercial benefits of a stronger partnership with Microsoft. The objective was to stir re-sellers
to visit the Microsoft Channel web portal, where all technological & product knowledge resided in one place. We created press campaign that ran in the Reseller trade press.
PROFITABLE EXPERIENCES
This enabled Microsoft software solutions to be more persuasively sold to businesses and individuals at one of the most critical turning points - the Reseller channel.
EFFECT RESULTS
Web site hits increased by 320% to 140,000 after the first 2 months. Page views increased by 250%. And the portal achieved a monthly run rate of 150,000.
1,300 guides were requested in the first 5 months, and then leveled out at 50 per week.
A 50% increase in awareness amongst Resellers of Microsoft as a strong business partner.
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